Narcos has become a cult series today. For its launch in France, we have implemented various digital activations using data related to the Medellin cartel, and physical activations featuring traces of cocaine found on banknotes.
https://www.fastcompany.com/3056579/how-netflix-used-cocaine-traces-on-euro-bills-to-launch-narcos-in-france
Agency : Dare.win
https://www.fastcompany.com/3056579/how-netflix-used-cocaine-traces-on-euro-bills-to-launch-narcos-in-france
Agency : Dare.win
